Bira Signs Up Five Year Sponsorship Deal With ICC
Bira signs up five-year sponsorship deal with ICC One of the world's fastest growing craft beer brands, Bira 91 is now the official sponsor of the ICC Cricket World Cup, ICC T20 World Cup, ICC World Test Championship, ICC U19 Cricket World Cup and the ICC Women's Championship. By BusinessToday.In Thursday, November 29, 2018 The International Cricket Council (ICC) yesterday announced that it has signed a five-year agreement with Indian beverage brand B9 Beverages, the maker of Bira 91 beer. One of the world's fastest growing craft beer brands, Bira 91 is now the official sponsor of the ICC Cricket World Cup, ICC T20 World Cup, ICC World Test Championship, ICC U19 Cricket World Cup and the ICC Women's Championship. "This is the brand's first foray into sports. As an official partner, Bira 91 will integrate the partnership across broadcast and digital platforms, and in-venue activations at all ICC events through their range of products," ICC